Minority Business Spotlight: Chanelle’s Treatz

By Jazmin Johnson

Chanelle’s Treatz was established in March 2018. Chanelle Brown started out as an at-home baker and catered to an online and word-of-mouth clientele.

In December of 2020, Chanelle’s Treatz opened its doors in historic Shaker Square. They have been featured on Spectrum News, Crain’s Cleveland, and have received many other great reviews for their services, ranging from creating delicious desserts to custom designed cakes catered to any special occasion.

Q: What is your background as the owner?  

A: I am a self-taught baker and cake decorator. I take pride in being able to take my customers’ visions of their ideal cake and bring them to life.

I have nieces that see what I do and are excited. My hope is that I can continue to inspire the next generation showing them that if you honestly believe in yourself and take the initiative to invest in yourself, you can do anything.

I am a single, Black mother that is truly doing what I can to give my kids, and every other little kid that looks up to me, the best view of what hard work and determination look like.

Q: What was the inspiration behind Chanelle’s Treatz? 

A: I was looking to get out of the administrative field of work and was going into nursing.

I was finishing my last semester of LPN nursing school, and for my class potluck, I brought in cupcakes: a bunch of different flavors that I had concocted from experimenting with box cake. Well, thanks to a fellow nursing student who loved them and then asked me to cater to her sister’s birthday party, I can say that it all started with her.

From there, it was numerous friends and family members who believed in my talent and challenged me to try different things and designs. This started me to teach myself different techniques and skills on how to decorate to the level I am at now, constantly challenging me with innovative ideas, flavors, and creations.

Q: What brought your business into the Shaker Heights Community? 

A: I have lived in the Buckeye/Kinsman area for most of my adult life, so Shaker Square has always been my dream location.

When I started imagining where I wanted to take my business, it was a no-brainer that I wanted to be a part of that community. It is an iconic location; everyone knows Shaker Square.

Now that I am a part of it, I could not be happier. The community is amazing and supportive, and I am glad to say I’m a part of it.

Q: What makes Chanelle’s Treatz different from the others that serve desserts?

A: I have a natural talent and a creative mind that sets me apart from my competition. My customers get a piece of me with each item they buy from me because I take pride in my work.

No matter if it is a cheesecake jar, a brownie, or a custom cake, we make all of our items from scratch. Sugar-free, gluten-free, and vegan options are available to order, and we even make special treats for our four-legged companions.

Q: How has Chanelle’s Treatz been able to survive the pandemic, and are there different ways you market to your customers now? 

A: It has been tough. I survive by leaning on my loyal customers and referrals a lot. Repeat customers are important at times like this. 

I also have used this time to strengthen my online presence. Social media is a great platform to showcase my work and connect to people who otherwise would not know I am available.

Q: How does it feel being a minority with your own business and investing back into yourself and the company? What led up to opening your own business? 

A: Being a minority and running your own business is hard, but inspiring at the same time. I have no background in running a business.

Although I have managed other people’s businesses and companies, running my own is different. Decision-making is different when it’s more personal, and puts more pressure on every decision you make. 

I have worked in a few different fields, from waiting tables to a secretary in a law firm to managing departments in higher education. In the end, all signs have pointed to this is where I should be. It was not an easy decision to make either. It was extremely scary to walk away from my comfort zone to commit to something that was not guaranteed.

It took a lot of faith and for me to strengthen my belief in myself. I can do this. I will be successful. And, it is because I have a strong community behind me to keep me grounded, that I know I will achieve everything that I set out to do.

Chanelle’s Treatz is located at: 13204 Shaker Square, Cleveland, OH 44120. To learn more, call 216-505-0083 or visit: https://www.chanellestreatz.com

“Chanelle’s Treatz is an amazing place to get any dessert. From her style to her personality, she takes the time with you to help bring your creativity and your vision to life.  One of the things that I love the most about this bakery is the detail that she puts into everything.  Below is the wedding cake she made for me for my wedding, July 16, 2021.” Customer Tracy L. Johnson Jr.

 

 

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